Iconography
Our iconography is designed to be friendly and approachable with just the right amount of detail. Our icons can be used to represent ideas, objects, and actions. Below is a list of qualities that make an Aspen Dental icon an Aspen Dental icon.
Color usage
There will be instances when our brand iconography system will be useful on a colored background. Refer to the approved color combinations below when using icons on a colored background.
Guidance
Never vary line weight. Icons should always be mono-weight.
Do not use more than three colors. 1 stroke, 1 flood, 1 fill.
Icons should not be used to make logos.
Icons are not spot illustrations.
Never alter or edit any elements of an icon.
Never place icons over photography.
Do not get too complex, icons should be a simple easily digestible item.
Don't alter the perspective of our icons.
Do not distort or warp icons.
©Aspen Dental 2020