Illustration can go a long way to add unique personality to our brand. It’s also a powerful way to communicate complex ideas quickly. Use these standards to make your illustrations stand out and stand for something.
We use technical illustration to communicate graphic medical content in a friendly yet accurate way. Since much of this content is about medical procedures, it’s important to be precise, understandable and palatable all at the same time. 3D imagery also communicates innovation, which is key to our pioneering spirit.
Medical illustrations should be used to illustrate medical procedures only. Do not use this style for any other expression.
Do not use when a brand or spot illustration is more appropriate
Do not use to express anything other than a medical procedure.
Do not mix with other medical illustration styles. This style is unique and own-able to Aspen.
Do not get conceptual with medical illustrations. Accuracy is key. The patient needs to understand the exact procedure.
Do not use medical illustrations in large format, environmental communications.
Do not use colors that are not from our brand palette, unless approved by the Aspen creative team.
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